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Tuesday, November 3, 2026

My New Social Media

Author

Monica Cummings

Business Correspondent

Monica Cummings covers Marketing News, Business News and Justice.

Articles by Monica Cummings

How to Build a Content Marketing Strategy That Actually Works

How to Build a Content Marketing Strategy That Actually Works

Monica Cummings

Community Manager Career Ladder: Titles, Salaries and Where the Jobs Are

Community Manager Career Ladder: Titles, Salaries and Where the Jobs Are

Monica Cummings

IHOR SHOVKOPLIAS

IHOR SHOVKOPLIAS: FROM VIDEO PRODUCTION TO CREATIVE TECHNOLOGIES - THE JOURNEY OF AN INTERNATIONAL VIDEO PRODUCER

Monica Cummings

Best Social Media Platform for Business — Choosing the Right Social Media Platform for Your Brand: A Decision Matrix

Monica Cummings

How The Good GM Built a Dealership Social Strategy on Authenticity — AI-generated illustration

News: How The Good GM Built a Dealership Social Strategy on Authenticity

Monica Cummings

How To Write A Content Brief That Creators And Designers Actually Follow

How To Write A Content Brief That Creators And Designers Actually Follow

Monica Cummings

Notebook and phone face down on desk with morning light

Dark Social Is Where the Shares Went — Here's How Marketers Track Around It

Monica Cummings

What Dark Social Actually Measures, and Why It's Growing

What Dark Social Actually Measures, and Why It's Growing

Monica Cummings

Diminishing-returns curve comparing posting volume to engagement

Posting Frequency: An Evidence-Based Guide to How Often Brands Should Post

Monica Cummings

Two podcast hosts mid-conversation filmed by vertical phone camera

Podcast Clips as a Social Format: Distribution, Measurement and Practice

Monica Cummings

Server room lights representing unattributed referral traffic

How Analysts Estimate the Dark Social Share: Methods, Gaps and Disagreements

Monica Cummings

Slightly scratched smartphone showing an unedited dual-camera photo

Authenticity Formats After BeReal: What Survived the Hype Cycle

Monica Cummings

Macro shot of a search field with typed query letters

A Primer On Search Discoverability For Social Content

Monica Cummings

Studio close-up of a smartphone showing a subscription badge selector

What X Paid Verification Tiers Actually Give Brand Accounts

Monica Cummings

Brand Migration to Niche Platforms: Motives, Evidence and Hard Limits

Monica Cummings

Decision matrix chart comparing chat platforms with destination community hubs

Choosing a Private Community Platform: Slack, Discord, Circle and the Criteria That Matter

Monica Cummings

Chart of budget split across four channel blocks

How B2B Teams Should Split A Social Content Budget Across Channels

Monica Cummings

Funnel chart of advocacy participation stages in muted editorial style

How to Measure an Employee Advocacy Program: Participation, Reach and Conversion

Monica Cummings

Empty community workshop space with circle of chairs before an event

Community-Led Growth: A Playbook With Its Limits Stated Up Front

Monica Cummings

Empty studio set awaiting a scheduled production day

How To Run A Content Calendar As An Operations System

Monica Cummings

Close-up of a laminated community rulebook beside moderation queue cards

How to Write a Community Moderation Policy That Members Actually Trust

Monica Cummings

Studio close-up of sentiment-analysis dashboard interface on a monitor

Social Listening vs Social Monitoring: The Difference That Changes Budgets

Monica Cummings

Infographic chart of the four video production stages

A Short-Form Video Workflow From Brief To Published Cut

Monica Cummings

Chart comparing B2B distribution across company pages and executive profiles

A Working LinkedIn Organic Reach Strategy for B2B Teams

Monica Cummings

Shoppers browsing short video product clips on phones inside a busy store

Social Commerce Features: What the Evidence Actually Shows Three Years In

Monica Cummings

Marketing strategist arranging theme cards on a wall grid

How To Build Content Pillars That Keep A Brand Feed Coherent

Monica Cummings