How to Build a Content Marketing Strategy That Actually Works
Audience research, goal setting, channel choice and measurement — where most plans hold up, and where they fall apart.
My New Social Media
Community Guidelines Every Brand Page Needs to Keep Comments Healthy
What belongs in community guidelines for social media brand pages: conduct clauses, a consequences ladder, appeal paths, and the platform filters that do the heavy lifting without silencing fans.
From Support Desk to Community: Where Deflection Ends and Engagement Starts
Deflection and engagement run through the same forum with opposite goals. Where the metrics split, what published cost data says, and what community teams inherit.
Paid Communities: What Membership Pricing Data Shows About Retention
Recurly's 2026 medians put annual churn at 3.60% across subscriptions. What published pricing and churn data says about paid community retention.
Content
Short Form Video Production Costs — Short-Form Video Budgets: What Production Actually Costs by Format
Documented short-form video production costs by format: self-shot time costs, freelance day rates, agency per-piece ranges, and what each band buys in output.
Repurpose Content for Social Media — Repurposing One Piece Of Content Across Five Platforms: A Week-Long Workflow
A single article can feed five platforms for a week if teams atomize it deliberately, not mechanically.
How to Make Social Media Videos — Video Content Basics for Non-Video People: Formats That Repeat
A camera-shy creator's guide to simple, repeatable video formats that survive a busy quarter.
An Agency's 2026 Video Framework Says Capacity, Not Budget, Is the Real Constraint
Evok Advertising's guide leans on HubSpot and Content Marketing Institute data. The diagnosis is familiar; the evidence behind the fix is thinner.
Community
Community Manager Career Ladder: Titles, Salaries and Where the Jobs Are
The most common pay bracket is $100,000 to $149,999, technology leads hiring at 44%, and most teams run two to five people. What the CMX surveys show about climbing the community career ladder.
Social Media Moderation Tools — Moderation Tools Compared: Filters, Roles and Automation for Scale
How keyword filters, tiered moderator roles and automated actions fit together as comment volume grows.
How To Recruit and Train Volunteer Moderators Without Burning Them Out
A practical guide to finding, preparing and sustaining volunteer moderators — with workload limits, escalation paths and the warning signs that come before resignation.
Trends
Deinfluencing at Two Years Old: What the Data Says It Changed
Creator spend rose 23.7% in 2024 while deinfluencing test clips cut brand favorability by 20 points. What two years of data actually settled.
Nostalgia Marketing Trends — Why Nostalgia Trends Keep Winning: Memory as Marketing Currency
Retro formats recur because they trade on recall and comfort, not novelty — and that trade has structural advantages brands keep rediscovering.
Text Only Posts — Silent Posting and Text-Only Formats: Who They Reach and When They're Worth It
Low-production text formats are back in brand feeds. The audience is narrower than the hype suggests, and the economics only work with a testing discipline.
Marketing News
How to Write a Profile Interview That Reads Like a Story, Not a Q&A
A working guide to turning interview transcripts into long-form personality profiles with narrative shape, scene, and structure.
Social Media Algorithm Changes: How Algorithm Changes Get Announced and What the Statements Leave Out
Platform statements about social media algorithm changes follow a pattern. Reading that pattern is a measurement skill, not cynicism.
Social Media Cover Photo Ideas: Brand Cover Photos That Tell a Story in Three Seconds
A profile banner is often the first brand asset a visitor sees. The design choices that make it work are few, and mostly mechanical.