TikTok Went Dark, Came Back — and Marketers Repriced the Platform
The January 2025 ban enforcement briefly took TikTok offline in the U.S. before an executive-order delay restored it — the ad market's response is the real story for strategists.
Marketing News
Daily record for practitioners: platform feature and policy changes, ad product launches, measurement updates, agency moves and campaign results.
What the FTC's 2023 Endorsement Guides Require From Brand Social Teams
The rules, finalized in a unanimous vote, put brands—not only the influencers they pay—on the hook for undisclosed paid content across Instagram, TikTok and beyond.
What 2026's Social Marketing Reports Reveal When Read Together
Emplifi, Meltwater, Hootsuite and HubSpot's 2026 studies converge on AI production, creator-led reach and social commerce as the discipline's new defaults.
YouTube Doubles Watch-Hour Threshold for New Partner Program Entrants
Meta Grows 33% to $56 Billion as Social Platform Ad Fortunes Diverge
Q1 2026 earnings split the field: Meta up 33%, Pinterest up 18% with 631 million actives, and Snap's ad revenue nearly flat amid restructuring.
TikTok Shop Becomes Retail Media's Top-of-Funnel Engine as Channels Converge
Forbes' February 2026 reporting documents brands growing new-customer acquisition 40% by running TikTok Shop as a demand engine for Amazon.