TikTok Went Dark, Came Back — and Marketers Repriced the Platform
The January 2025 ban enforcement briefly took TikTok offline in the U.S. before an executive-order delay restored it — the ad market's response is the real story for strategists.
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Marketing News
Marketing News tracks changes practitioners have to act on: platform features and policies, advertising products, measurement and privacy adjustments, agency account moves, executive hires and campaign outcomes. Entries are dated and specify who is affected. For teams who dislike hearing it from a client.
Daily record for practitioners: platform feature and policy changes, ad product launches, measurement updates, agency moves and campaign results.
What the FTC's 2023 Endorsement Guides Require From Brand Social Teams
The rules, finalized in a unanimous vote, put brands—not only the influencers they pay—on the hook for undisclosed paid content across Instagram, TikTok and beyond.
What 2026's Social Marketing Reports Reveal When Read Together
Emplifi, Meltwater, Hootsuite and HubSpot's 2026 studies converge on AI production, creator-led reach and social commerce as the discipline's new defaults.
Meta Grows 33% to $56 Billion as Social Platform Ad Fortunes Diverge
Q1 2026 earnings split the field: Meta up 33%, Pinterest up 18% with 631 million actives, and Snap's ad revenue nearly flat amid restructuring.
TikTok Shop Becomes Retail Media's Top-of-Funnel Engine as Channels Converge
Forbes' February 2026 reporting documents brands growing new-customer acquisition 40% by running TikTok Shop as a demand engine for Amazon.
Meta Ships Six AI Ad Tools in May as Platform Automation Race Accelerates
Meta's May 20, 2026 release adds a global AI business assistant and natural-language targeting, the broadest single AI ad package documented this spring.
Social Ad Spend Heads Toward $247 Billion as WARC Crowns It Largest Channel
WARC Media's December 2025 outlook puts 2026 social ad investment at $247.3 billion inside a $1.32 trillion total market, confirming social as the largest ad channel.
EU AI Act Sets August Deadline for Influencer Content Disclosure
From August 2, 2026 the EU AI Act requires AI-interaction disclosure and synthetic-media marking, pulling virtual influencers into a regulated compliance regime.
EU DSA Enforcement Escalates as X Fine Becomes the Template
The Commission's 120-million-euro fine against X in December 2025 set the DSA enforcement pattern that its February 2026 review confirms will accelerate.