How YouTube Creator Payouts Actually Work Entering 2026
No new payout policy arrived in early 2026, so the settled two-tier system — fan funding at 500 subscribers, full revenue share at 1,000 — is the rulebook marketers must plan against.
The brief
Marketing News
Marketing News tracks changes practitioners have to act on: platform features and policies, advertising products, measurement and privacy adjustments, agency account moves, executive hires and campaign outcomes. Entries are dated and specify who is affected. For teams who dislike hearing it from a client.
Daily record for practitioners: platform feature and policy changes, ad product launches, measurement updates, agency moves and campaign results.
TikTok US Divestiture Deal Finalized as Ban Deadline Expires
The deal restructuring TikTok's US ownership closed in late January 2026, ending the ban saga and giving advertisers their first uncapped planning year since 2024.
Meta Kills Deprecated Targeting and Takes Threads Ads Global in January
Meta stopped delivering ads built on deprecated targeting options on January 15, 2026, days before opening Threads ads to all advertisers worldwide.