What the FTC's 2023 Endorsement Guides Require From Brand Social Teams
The rules, finalized in a unanimous vote, put brands—not only the influencers they pay—on the hook for undisclosed paid content across Instagram, TikTok and beyond.
Marketing News
Daily record for practitioners: platform feature and policy changes, ad product launches, measurement updates, agency moves and campaign results.
What 2026's Social Marketing Reports Reveal When Read Together
Emplifi, Meltwater, Hootsuite and HubSpot's 2026 studies converge on AI production, creator-led reach and social commerce as the discipline's new defaults.
YouTube Doubles Watch-Hour Threshold for New Partner Program Entrants
Meta Grows 33% to $56 Billion as Social Platform Ad Fortunes Diverge
Q1 2026 earnings split the field: Meta up 33%, Pinterest up 18% with 631 million actives, and Snap's ad revenue nearly flat amid restructuring.
TikTok Shop Becomes Retail Media's Top-of-Funnel Engine as Channels Converge
Forbes' February 2026 reporting documents brands growing new-customer acquisition 40% by running TikTok Shop as a demand engine for Amazon.
Meta Ships Six AI Ad Tools in May as Platform Automation Race Accelerates
Meta's May 20, 2026 release adds a global AI business assistant and natural-language targeting, the broadest single AI ad package documented this spring.