Social Ad Spend Heads Toward $247 Billion as WARC Crowns It Largest Channel
WARC Media's December 2025 outlook puts 2026 social ad investment at $247.3 billion inside a $1.32 trillion total market, confirming social as the largest ad channel.
Marketing News
Daily record for practitioners: platform feature and policy changes, ad product launches, measurement updates, agency moves and campaign results.
EU AI Act Sets August Deadline for Influencer Content Disclosure
From August 2, 2026 the EU AI Act requires AI-interaction disclosure and synthetic-media marking, pulling virtual influencers into a regulated compliance regime.
EU DSA Enforcement Escalates as X Fine Becomes the Template
The Commission's 120-million-euro fine against X in December 2025 set the DSA enforcement pattern that its February 2026 review confirms will accelerate.
How YouTube Creator Payouts Actually Work Entering 2026
No new payout policy arrived in early 2026, so the settled two-tier system — fan funding at 500 subscribers, full revenue share at 1,000 — is the rulebook marketers must plan against.
TikTok US Divestiture Deal Finalized as Ban Deadline Expires
The deal restructuring TikTok's US ownership closed in late January 2026, ending the ban saga and giving advertisers their first uncapped planning year since 2024.
Meta Kills Deprecated Targeting and Takes Threads Ads Global in January
Meta stopped delivering ads built on deprecated targeting options on January 15, 2026, days before opening Threads ads to all advertisers worldwide.