Deinfluencing at Two Years Old: What the Data Says It Changed
Creator spend rose 23.7% in 2024 while deinfluencing test clips cut brand favorability by 20 points. What two years of data actually settled.
Trends
New formats and behaviors assessed practically: who the shift reaches, how long it lasts, what production it demands, and whether skipping it is safe.
Nostalgia Marketing Trends — Why Nostalgia Trends Keep Winning: Memory as Marketing Currency
Retro formats recur because they trade on recall and comfort, not novelty — and that trade has structural advantages brands keep rediscovering.
Text Only Posts — Silent Posting and Text-Only Formats: Who They Reach and When They're Worth It
Low-production text formats are back in brand feeds. The audience is narrower than the hype suggests, and the economics only work with a testing discipline.
Faceless Content Formats: What Running a Channel Without a Creator Actually Demands
Stock footage, voiceover and text-on-screen lower the on-camera bar but not the production bar. A practical look at the load, the ceiling and the trade-offs.
Paid Social Teams Blend Brand Lift, MMM, and Pixels Over Last-Touch Attribution
With paid social at 32.6% of U.S. digital ad spend, per eMarketer, agencies say deterministic tracking cannot follow a fragmented consumer journey anymore.
Paid, Earned, Owned: Why the Lines Blur and How Marketers Should Draw Them
The paid-earned-owned model still describes money and control, but creator marketing, platform algorithms and retail media have blurred every boundary it assumed.