Social Commerce Features: What the Evidence Actually Shows Three Years In
TikTok Shop is moving merchandise in volume, Instagram has quietly retreated from checkout ambitions, and the gap between announced features and measured usage keeps widening.
The brief
Trends
Trends assesses new formats, features and audience behaviors before budgets follow them. Each piece estimates reach, expected lifespan, production requirements and the opportunity cost of adopting early. Skipping a trend counts as a legitimate answer. For marketers asked about something new in tomorrow's meeting.
New formats and behaviors assessed practically: who the shift reaches, how long it lasts, what production it demands, and whether skipping it is safe.