How To Build Content Pillars That Keep A Brand Feed Coherent
A practical framework for defining, testing and maintaining four to six content pillars that govern what a brand publishes on social.
The brief
Content
Content covers the operating system behind publishing: planning cycles, briefs, approval chains, asset libraries, repurposing routes and realistic production capacity. Workflows are described with the hours they consume. For content leads needing a calendar that survives holidays, launches and a missing designer.
Turning strategy into published work: calendars, briefs, approval chains, repurposing systems and production capacity that holds through a busy quarter.