
Topic
How The Good GM Built a Dealership Social Strategy on Authenticity
JC Prats turned showing the realities of dealership life into a company-wide content operation across Starling Automotives.

JC Prats turned showing the realities of dealership life into a company-wide content operation across Starling Automotives.

Stock footage, voiceover and text-on-screen lower the on-camera bar but not the production bar. A practical look at the load, the ceiling and the trade-offs.