
Topic
Silent Posting and Text-Only Formats: Who They Reach and When They're Worth It
Low-production text formats are back in brand feeds. The audience is narrower than the hype suggests, and the economics only work with a testing discipline.

Low-production text formats are back in brand feeds. The audience is narrower than the hype suggests, and the economics only work with a testing discipline.

Stock footage, voiceover and text-on-screen lower the on-camera bar but not the production bar. A practical look at the load, the ceiling and the trade-offs.