About My New Social Media

Social strategy fails on resourcing more often than on ideas. My New Social Media is built around that fact, covering channel selection, content operations, community management and measurement for teams that have to ship weekly with the staff they already have. Readers are in-house marketers, agency planners, founders doing their own posting, and community managers holding several platforms together at once.

Guides and explainers are what run here, and each carries a cost: hours per week, headcount, tools, production budget. Tactics get tested on real accounts and reported with sample sizes, including the ones that produced nothing. Case studies name the company or they stay unpublished. Growth-hack listicles, engagement pods and advice recycled from a platform update three years old have no place on the site.

Social covers channel strategy across platforms, including when to leave one. Content deals with planning, production systems, repurposing and editorial calendars that survive a quarter. Community treats moderation, member programs, forums and the work of keeping a group active without paying for it. Trends examines new formats and behaviors, with an estimate of what adopting each one costs. Marketing News carries platform and industry updates daily, while Business News follows budgets, agency results and where marketing money moves.