WSI Welcomes New Chief AI Officer to Lead the Future of Digital Marketing Innovation
WSI Welcomes New Chief AI Officer to Lead the Future of Digital Marketing Innovation

Robert Mitchell joins WSI, the global leader in digital marketing solutions, to drive AI strategies for businesses worldwide.

The opportunity to lead AI initiatives for WSI is not just about advancing technology but about shaping a future where AI enhances every aspect of digital marketing.”

— Robert Mitchell

TORONTO, ON, CANADA, April 3, 2024 / — WSI, a leading provider of digital marketing solutions, announced that Robert Mitchell has joined the company as its new Chief AI Officer. In this role, Mitchell will oversee the strategic integration of AI technologies into WSI’s service offerings, aiming to enhance the digital marketing strategies of small and medium-sized businesses across the globe.

Mitchell brings over two decades of marketing experience in fostering the growth of renowned brands, and has been an early adopter of AI specializing in Machine Learning and Natural Language Processing. His expertise is set to empower WSI’s consultants and agency network, enabling them to provide cutting-edge AI and digital marketing solutions that combine technological innovation with a human-centric approach.

“I’m thrilled to join WSI at this pivotal moment in the digital marketing landscape. The opportunity to lead AI initiatives here is not just about advancing technology but about shaping a future where AI enhances every aspect of digital marketing,” said Mitchell. “I look forward to contributing to WSI’s goal of helping businesses achieve their full potential through innovative digital strategies.”

By hiring Mitchell to harness AI in a greater capacity, WSI aims to transform the complexity of these technologies into accessible, actionable opportunities for our clients, thereby unlocking unparalleled potential for growth and innovation. This strategic focus on AI reflects a broader vision: to empower businesses with the tools and insights needed to navigate and thrive in an increasingly digital world, aligning perfectly with WSI’s mission of “Unlocking a world of possibility for those we serve.”

“Robert brings a much-needed mix of industry expertise and AI insights to this important role. His contributions will be invaluable in enhancing our consultant-led approach, and his addition to the WSI Corporate team reaffirms our commitment to leading our clients into an AI-enabled future while staying rooted in our mission,” said Valerie Brown-Dufour, President of WSI. “With Robert’s guidance, our network will ensure our clients not only adapt but also thrive, utilizing AI to enhance their business processes and customer relations.”

Mitchell’s hiring underscores WSI’s dedication to staying at the forefront of AI and digital marketing innovation, providing its clients with the tools and knowledge needed to succeed in a rapidly evolving digital landscape.


About WSI

WSI, a premier global digital marketing agency, is dedicated to propelling businesses into a realm of endless possibilities. Our mission revolves around harmonizing cutting-edge digital technologies with a human-centered approach, encapsulated in our motto: ‘Embrace Digital. Stay Human.’

As the world’s foremost digital marketing agency, WSI pioneers the education of businesses on the transformative impact of AI in marketing. Our nearly three decades of experience have earned us over 160 Web Marketing Association Awards and led to the publication of three authoritative books on digital marketing. Boosting a global clientele that exceeds 150,000 businesses and a robust presence in numerous countries, our extensive network of WSI Consultants and Agencies offers unparalleled expertise and insights to elevate digital marketing strategies. At WSI, our focus extends beyond short-term objectives; we are dedicated to the long-term success of our clients, offering customized guidance and support to ensure their digital marketing journey not only meets but exceeds their expectations.

James Falls
CIPR Communications
+1 403-473-7705
[email protected]

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