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    <title>My New Social Media — Trends</title>
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    <description>New formats and behaviors assessed practically: who the shift reaches, how long it lasts, what production it demands, and whether skipping it is safe.</description>
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      <title>Paid Social Teams Blend Brand Lift, MMM, and Pixels Over Last-Touch Attribution</title>
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      <description><![CDATA[With paid social at 32.6% of U.S. digital ad spend, per eMarketer, agencies say deterministic tracking cannot follow a fragmented consumer journey anymore.]]></description>
      <pubDate>Fri, 21 Aug 2026 08:46:34 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>Paid, Earned, Owned: Why the Lines Blur and How Marketers Should Draw Them</title>
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      <description><![CDATA[A clear explainer of paid, earned and owned media: why creator marketing and platform algorithms blurred the lines and how to plan across them.]]></description>
      <pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>Podcast Clips as a Social Format: Distribution, Measurement and Practice</title>
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      <description><![CDATA[How podcast clips became the growth funnel: distribution on Shorts, Reels and TikTok, funnel measurement, clipping practice and risks for publishers.]]></description>
      <pubDate>Tue, 14 Jul 2026 12:00:00 GMT</pubDate>
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      <title>How Analysts Estimate the Dark Social Share: Methods, Gaps and Disagreements</title>
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      <description><![CDATA[How analysts estimate the dark social share: four methods, why estimates diverge from 56% to 84%, and the limits marketers should understand.]]></description>
      <pubDate>Sun, 21 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>Authenticity Formats After BeReal: What Survived the Hype Cycle</title>
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      <description><![CDATA[BeReal declined but its candid formats survived: what happened to authenticity apps and how brands should use lo-fi content now.]]></description>
      <pubDate>Fri, 29 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>Brand Migration to Niche Platforms: Motives, Evidence and Hard Limits</title>
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      <description><![CDATA[Brand migration to niche social platforms like Discord, Bluesky and Reddit: real motives, documented outcomes and the limits marketers should weigh.]]></description>
      <pubDate>Wed, 06 May 2026 12:00:00 GMT</pubDate>
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      <title>Livestream Shopping in the US and Europe: What Survived the Hype Cycle</title>
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      <description><![CDATA[Livestream shopping in the US and Europe after the hype: what survived, why it differs from China, and where live selling still works for brands.]]></description>
      <pubDate>Tue, 14 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>AI Content Tools Among Marketers: Adoption Data, Limits and Quality Risks</title>
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      <description><![CDATA[What data shows about marketers adopting AI content tools in 2023-2025: usage limits, quality risks, governance and where AI content is safe to ship.]]></description>
      <pubDate>Sun, 22 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>Gen Z Searches on Social Platforms: Documented Behavior and What Brands Should Do</title>
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      <description><![CDATA[Gen Z search behavior on TikTok and Instagram: what Google's own data and Pew surveys show, and how brands should adjust discovery strategy.]]></description>
      <pubDate>Fri, 27 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>The Creator Middle Class: What Public Income Data Really Shows</title>
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      <description><![CDATA[What public data shows about creator economy income: skewed platform payouts, thin middle tier, and the niches where mid-tier creators actually earn.]]></description>
      <pubDate>Wed, 04 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>Social Commerce Features: What the Evidence Actually Shows Three Years In</title>
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      <description><![CDATA[An evidence check of social commerce features: TikTok Shop growth, Meta's checkout retreat, and what usage data marketers can actually trust.]]></description>
      <pubDate>Tue, 13 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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