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      <title>TikTok Went Dark, Came Back — and Marketers Repriced the Platform</title>
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      <description><![CDATA[TikTok's January 2025 outage lasted a day; the contingency planning, contract changes, and diversification it forced on ad budgets are permanent.]]></description>
      <pubDate>Wed, 26 Aug 2026 08:55:44 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
      <category>Marketing News</category>
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      <title>What the FTC&apos;s 2023 Endorsement Guides Require From Brand Social Teams</title>
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      <description><![CDATA[The rules, finalized in a unanimous vote, put brands—not only the influencers they pay—on the hook for undisclosed paid content across Instagram, TikTok and beyond.]]></description>
      <pubDate>Mon, 17 Aug 2026 08:46:32 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>What 2026&apos;s Social Marketing Reports Reveal When Read Together</title>
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      <description><![CDATA[Emplifi, Meltwater, Hootsuite and HubSpot's 2026 social marketing reports converge on AI production, creator reach and social commerce. Full analysis.]]></description>
      <pubDate>Mon, 10 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>YouTube Doubles Watch-Hour Threshold for New Partner Program Entrants</title>
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      <description><![CDATA[Starting February 1, 2027, creators seeking ad revenue for the first time will need 8,000 watch hours or 20 million Shorts views, while existing partners keep today's terms.]]></description>
      <pubDate>Mon, 10 Aug 2026 08:46:29 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>Meta Grows 33% to $56 Billion as Social Platform Ad Fortunes Diverge</title>
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      <description><![CDATA[Q1 2026 earnings: Meta revenue up 33% to $56.3 billion while Snap's ad line stalls and Pinterest sets user records. The planner's full read.]]></description>
      <pubDate>Sat, 18 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>TikTok Shop Becomes Retail Media&apos;s Top-of-Funnel Engine as Channels Converge</title>
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      <description><![CDATA[Retail media and social platforms are converging: TikTok Shop now drives Amazon customer acquisition, per Forbes. How advertisers should reorganize spend.]]></description>
      <pubDate>Thu, 25 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>Meta Ships Six AI Ad Tools in May as Platform Automation Race Accelerates</title>
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      <description><![CDATA[Meta announced six AI advertising tools on May 20, 2026, including a global AI business assistant and natural-language targeting. What advertisers should]]></description>
      <pubDate>Wed, 03 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>Social Ad Spend Heads Toward $247 Billion as WARC Crowns It Largest Channel</title>
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      <description><![CDATA[Social ad spend will reach $247.3 billion in 2026, per WARC's forecast, making social the world's largest ad channel. Read the planner's breakdown.]]></description>
      <pubDate>Mon, 11 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>EU AI Act Sets August Deadline for Influencer Content Disclosure</title>
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      <description><![CDATA[Influencer marketing regulation tightens in 2026: the EU AI Act requires AI-content marking from August 2, while the FTC keeps pressure on disclosure]]></description>
      <pubDate>Sat, 18 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>EU DSA Enforcement Escalates as X Fine Becomes the Template</title>
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      <description><![CDATA[DSA enforcement is accelerating in 2026 after the EU's 120-million-euro X fine. What the Digital Services Act crackdown means for advertisers.]]></description>
      <pubDate>Thu, 26 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>How YouTube Creator Payouts Actually Work Entering 2026</title>
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      <description><![CDATA[YouTube monetization in early 2026: YPP thresholds, the 55/45 ad split, Shorts revenue share and what the payout structure means for marketers.]]></description>
      <pubDate>Wed, 04 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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      <title>TikTok US Divestiture Deal Finalized as Ban Deadline Expires</title>
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      <description><![CDATA[The TikTok US divestiture deal closed in late January 2026, ending the ban saga. Here is what the resolution means for marketers' 2026 budgets.]]></description>
      <pubDate>Mon, 09 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>Meta Kills Deprecated Targeting and Takes Threads Ads Global in January</title>
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      <description><![CDATA[Meta's January 2026 ads overhaul: deprecated targeting stopped delivering January 15 and Threads ads went global January 21. What marketers must change]]></description>
      <pubDate>Sat, 17 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Sofia Lindqvist</dc:creator>
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