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    <title>My New Social Media — Content</title>
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    <description>Turning strategy into published work: calendars, briefs, approval chains, repurposing systems and production capacity that holds through a busy quarter.</description>
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      <title>What Counts as a Compliant Influencer Disclosure, According to the FTC</title>
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      <description><![CDATA[A practitioner's guide to the wording, placement, and platform mechanics the Federal Trade Commission treats as adequate disclosure of a paid or gifted endorsement.]]></description>
      <pubDate>Sat, 15 Aug 2026 08:46:31 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>How To Measure Content Quality Beyond Vanity Metrics</title>
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      <description><![CDATA[Measure social content quality beyond vanity metrics: saves, shares, watch percentage and attributed actions, benchmarked to your own medians.]]></description>
      <pubDate>Mon, 27 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>The Roles That Run Social Content Operations And Their Bottlenecks</title>
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      <description><![CDATA[The five social content operations roles — strategist, producer, editor, community, analyst — what each owns and where each becomes the bottleneck.]]></description>
      <pubDate>Sun, 05 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>Making Social Content Accessible: Captions, Alt Text And Contrast</title>
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      <description><![CDATA[Social media accessibility how-to: video captions, alt text, WCAG contrast ratios and audio description as a four-step publishing checklist.]]></description>
      <pubDate>Fri, 12 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>A Primer On Search Discoverability For Social Content</title>
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      <description><![CDATA[A primer on social media SEO: how in-platform search and Google index captions, alt text and on-video keywords, and what writers control.]]></description>
      <pubDate>Wed, 20 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>How B2B Teams Should Split A Social Content Budget Across Channels</title>
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      <description><![CDATA[How B2B teams split a social content budget across channels and formats, with share bands, production tiers and quarterly rebalancing rules.]]></description>
      <pubDate>Mon, 27 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>How To Turn Long-Form Content Into Social Assets Without Waste</title>
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      <description><![CDATA[How to repurpose long-form content into social assets: extraction over clipping, unit-to-format mapping and a five-step workflow that avoids waste.]]></description>
      <pubDate>Sun, 05 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>How To Run A Content Calendar As An Operations System</title>
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      <description><![CDATA[Run a content calendar like an operations system: planning cycles, tiered approvals, deadline math and the right planned-to-reactive ratio.]]></description>
      <pubDate>Fri, 13 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>Which Copywriting Formulas Survive Testing On Social Platforms</title>
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      <description><![CDATA[Which copywriting formulas for social media hold up under testing, and how to design A/B tests that separate real effects from folklore.]]></description>
      <pubDate>Wed, 18 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Lucy Hartman</dc:creator>
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      <title>A Short-Form Video Workflow From Brief To Published Cut</title>
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      <description><![CDATA[A short-form video workflow covering planning, batch shooting, editing and platform-native publishing for consistent social video output.]]></description>
      <pubDate>Mon, 26 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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      <title>How To Build Content Pillars That Keep A Brand Feed Coherent</title>
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      <description><![CDATA[A content pillars framework for social media: how to define four to six pillars, test them quarterly and keep a brand feed coherent.]]></description>
      <pubDate>Sun, 04 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Monica Cummings</dc:creator>
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